UMTE welcomes students from all over the world to study within the academic mobility programs. At the moment the university has more than 70 bilateral partnership agreements which provide great opportunities for studying at UMTE. Today academic mobility is a key to successful integration into international educational and scientific space
Courses available in English:
Module 1. Place of marketing in the system of social and economic categories Antecedents of marketing.
Reasons for using marketing in the modern world. Socio-economic nature of marketing
Module 2. Basic concepts, nature and content of marketing. The modern concept of marketing.
Basic concepts and definition of marketing. Marketing environment. Kinds and types of marketing. Objectives, principles and functions of marketing.
Module 3. Marketing research: challenges, trends and techniques.
Goals, objectives and directions of marketing research. General characteristics of marketing research stages. Methods of data collection. The usage of expert analysis. Making final report on the research study. Market conditions assessment. Forecasts development.
Module 4. Trade and assortment policy of an enterprise.
Trade policy of an enterprise. Product life cycle. Strategy on different stages of the life cycle. Assortment policy of an enterprise. Innovation policy of an enterprise. The process of new products development. Market attributes of goods.
Module 5. Consumer behavior studies.
Characteristics of consumer types. Factors influencing consumer behavior. Model of taking decision on goods purchasing. Roles of consumers while buying goods.
Module 6. Selection of target markets.
Characteristics of market segmentation process. Target marketing, marketing complex formation.
Module 7. Movement of goods in market conditions.
Concepts, features and factors influencing the election of goods channels. Planning of product distribution. Characteristics of wholesale trade. Characteristics of retail sales. Direct sales.
Module 8. Promotion of products on the market.
The nature of product promotion. Promotion planning. Complex and strategies of promotion. Organization of advertising activities. Advertising of products. Sales promotion. Evaluation of promotion system effectiveness.
Module 9. Pricing in market conditions The concept of pricing.
Classification and structure of prices. Pricing factors. Characteristics of pricing process. Pricing strategy. Market price adjustment. Module 10. Competitiveness of goods and services in market conditions. Role and importance of competition in market economy. Types and methods of competition. The concept and factors of goods competitiveness. Competitive strategies. Module 11. Evaluating of marketing effectiveness and marketing management. The system of indicators characterizing the effectiveness of marketing activities. Marketing activities planning. Formation of marketing budget. Control of marketing activities. Organization of marketing service activity.
Module 1: Strategy and strategic process.
System model of the strategic process. The levels of the strategic process. The objectives of the corporate strategy, business strategy, functional strategies. School of strategies. Strategic thinking and its features (Ohmae, Neylbaff, Mintzberg).
Analytical tools of strategic management (PEST / STEP / GETS-analysis, SWOT-analysis, maps of strategic groups, value chain of organization, strategic cost analysis, comparative analysis and assessment of competitive advantages) of strategic management, strategic analysis of resources and competence of the organization using the value chain with the use of Porter's, analysis of the strategic importance and the degree of development of competencies (GAP-analysis).
Module 2: Resource approach to strategy and strategic competence of the organization.
Resource approach to strategy. Model of Grant and Kay, Tisza and Miyazaki. Resource approach to strategy: the rate of intangible assets (theory of Goshala).
Module 3: Challenges and solutions in the area of corporate strategy.
Management of businesses portfolios and the problem of corporate strategy. Concept of a Corporation and strategic business unit. Space corporate strategic decisions. Product Portfolio Management (Matrix BCG, McKinsey). Analysis of the promising markets (ROI, competitive structure of Porter, typology of competitive situations). Macro segmentation and reconstruction of the market. Respective areas of competence (Ashridge matrix). Growth strategy of Ansoff and Lambenu.
Module 4: Corporate Strategy.
Strategy, types and advantages of diversification. Strategic competence. Opportunities and challenges of global competitive markets. The concept of national competitive advantages (Porter diamond). Model Gemavata. International Strategies (typology of Bartlett Ghosh). Strategies for entering the markets of other countries. Strategies for the integration of growth. Business Transformation: mergers and acquisitions. Virtual-integrated business system.
Module 5: Schemes strategic business units.
Schemes of Corporate Governance (typology of Campbell-Gold). Financial control. Strategic planning. Synergy effects of complementarity and businesses. Strategic control.
Module 6 Objectives and space solutions for business strategy.
Objectives of business strategy. Ohmae Triangle Contents of competition. Competition model of Neylbaff and Brandenburger. The sources of competitive advantage. The typology of generic strategies of Porter. The main drivers of basic strategies. Value theory of Virsema-Tracy. Strategic opportunities matrix of Ohmae. Reconstruction market policies and the concept of "Blue Ocean" (Chan Kim).
Module 7: The system of strategic management and organizational design levels.
A systematic approach to implementation. The concept of multi-level organizational design of Simons. Domains of attention and designing. Design of structure units. Design of diagnostic and control systems and function KPI. Designing of networks of interactive links. Designing a system of values and the formation of adequate social protection. The mechanism of strategic learning system. The concept of strategic training of Peterson.
Module 8: Balanced Strategic Management and Information Technology.
The concept of sustainable management of the Kaplan-Norton. Strategy maps. KPI system. Formation of strategies based on the MTP. Information technology for the strategic process (Gartner pyramid).
Module 1. World economy and its structure.
World economy; subjects of world economy; multinational corporations; index of economic development of world countries; indices and ratings of countries competitiveness; Organization for Economic Cooperation and Development (OECD); “triad” regions; "The Group of 7"; international division of labor.
Module 2. Globalization of world economy.
The concept of globalization; globalization as a process and as a result; the ratio of the concepts "integration", "internationalization", "globalization"; global problems of the world economy. The problem of limited resources; the problem of economic and technological gap between developed and developing countries; the problem of sustainable development of countries and international corporations.
Module 3. Resource potential of world economy.
Natural resources and their role in the world economy; absolute and relative limitations of mineral resources; human resources of the world economy; scientific and technical potential of the world economy.
Module 4. Sectoral structure of the world economy.
Industry. Metallurgical complex. Machine-building complex. Military-industrial complex. Agriculture. Agro-industrial complex. Construction. World transport. Industrial infrastructure. Non-productive infrastructure (services).
Module 5. Economy of industrialized countries.
Industrialized countries (IC); US, EU, Japan; economic development model in IC: liberal, socially oriented, corporatist.
Module 6. Developing economies.
Developing countries; newly industrialized country; OPEC countries; countries with an average level of development; least developed countries; BRIC countries; PRC; CIS economies.
Module 7. Classical and modern theories of international trade.
Adam Smith’s theory of absolute advantage; David Ricardo’s theory of comparative advantage; Heckscher-Ohlin theory; "Leontief’s paradox"; Rybczynski theorem; "Dutch disease"; nanotechnology theory of international trade; theory of the "technology gap"; theory of “International product life cycle"; intra-industry trade; M. Porter’s theory of competitive advantage.
Module 8. Foreign trade and international trade policy.
Autarchy and open economy; international trade policy; General Agreement on Tariffs and Trade (GATT); World Trade Organization (WTO); free-trade zone; the Customs union; collective protectionism; regional trade and economic alliances and agreements; Customs and tariff regulation of foreign trade.
Module 9. International trade in goods and services.
International trade in goods. International trade in services. The concept of international technological exchange (ITE).
Module 10. International migration of capital.
International capital market; international migration of capital. Russia and international migration of capital.
Module 11. International labor migration.
Concept and types of international labor migration; international labor migration; emigration and immigration; "brain drain"; positive and negative consequences of emigration and immigration.
Module 12. World economic integration.
Economic integration; integration groupings; Free Trade Area; the Customs union; common market; Economic and Monetary Union; the effect of trade creation; the effect of trade diversion; ECSC; European Economic Community; European Union; euro; euro-zone; NAFTA; MERCOSUR; ASEAN; APEC; integration of African countries; nature and types; integration of the former Soviet Union; CIS; EEC; The Customs Union of Russia, Belarus and Kazakhstan.
Module 1. Theoretical aspects of the decision-making theory.
The concept of the term «Decision». Personal and business decisions (expert and managerial decisions). The role of decision making in corporate governance. Functions of management and decision-making as a linking process. Experience of european researchers. Psychological theory of decision-making: its functions and objects. Normative theory of decision-making: conception of profit maximization and conception of limited rationality.
Module 2. Managerial decisions and its characteristics.
Typology of managerial decisions. Stages of organization of managerial decisions. Types of managing behavior. Responsibility of decision-making process participants. Factors influencing the decision-making process.
Module 3. Uncertainty and risk in the process of decision-making.
Concept of uncertainty, risk, insecurity. Classification of uncertain factors. Kinds of risks. Risk management. Methods of risk management. Risk rate and risk quantitative assessment.
Module 4. Stages of managerial decision making in a rational method.
Concept and technology of decision making. Situation analysis. Identification of problem and its reasons. Classification of problems. Formulating a decision making objective. Objective requirements. Objective tree. Choice restrictions and criteria. Quantity and quality rates. Main requirements for list of choice criteria. Development of alternatives. Idea search methods. Rates typology. Choice of an alternative. Methods of decision-making. Decision tree. Decision implementation. Procedure of decision coordination and approval. Implementation management. Control and assessment of problem-solving results.
Module 1: General characteristics of stock.
The history of stock, its functions. Classification of stock. Market and non-market securities, principal and subsidiary, documentary and non-documentary, equity and non-equity securities.
Module 2: The nature and functions of stock market.
Problems of formation and features of stock market in Russia. The stock market as an integral part of the country's financial market. Functional structure of the stock market. The primary and secondary stock market, its participants, specific weight, and the goals of its functioning. Organized and unorganized, exchange-traded and over-the-counter stock market. Professional participants of the stock market.
Module 3: Stock market regulation.
The system of regulatory entities, their roles in the Russian stock market. Goals and objectives of stock market regulation. Models of stock market regulation. Regulation of the issue and circulation of securities.
Module 4: Professional activity in the stock market.
The concept and essence of professional activity in the stock market. Professional participants, licensing and operating procedures. Broker. Brokerage activities. Dealers in the stock market. Terms of deals. Managers in the stock market. Trust management agreement, its contents. Responsibility of the stock manager. Activities of institutional investors in the stock market. Fundamentals of mutual funds, non-state pension funds, investment funds and companies. Infrastructure of the stock market.
Module 5: State securities market and municipal securities market.
Government securities as a market method of influencing the public debt and its structure. The main directions of the restructuring of the state internal debt. Municipal securities, the purpose of its issue. Sources of collateral for municipal loans. Types of municipal bonds.
Module 6: Corporate securities market.
Fundamentals of Corporate Law in the Russian Federation. Share as a security, its types. The stock price. The concept of income and return on shares. Features of the organization of the issue of shares. Protection of shareholders ' rights. Definition of bonds, its types. The yield of the bond. The practice of assigning a reliability rating to bonds. The procedure for issuing corporate bonds.
Module 7: Market of derivative financial instruments.
The role and place of derivative securities in the stock market. Types of derivative securities (warrant, option, futures, American depositary receipts). The concept of an option. American and European options. Futures contracts. Speculation and hedging with futures contracts.
Complex option trades. Spread, arbitrage, straddle, strangle: the concept, the basics of application. American Depositary receipts (ADRs), global depositary receipts (GDRs). Sponsored and non-sponsored ADRs. Levels of ADR-sponsored programs. ADRs distributed by public subscription, and "limited" ADRs.
Module 8: Analysis of the state of the domestic stock market.
Modern systems of stock market analysis, its characteristics. Technical analysis (graphically) of the investment situation. Fundamental analysis of the investment situation. Levels and stages of fundamental analysis.
Module 1. History of appearance and development of intercultural communications.
Historical factors and conditions of appearance of intercultural communication as a science and a study field. Interacting process between nations in the XX-XXI centuries. Rapid growth of cultural exchanges and direct contacts between public institutions, social groups, social movements in different countries and cultures. Stages of Development of Intercultural Communication: The Second World War, the end of the "cold war", the expansion of trade and economic cooperation, appearance of transnational corporations. Peculiarities of formation and development of multicultural communication in the USA. Concept of Intercultural communication and its contact as an academic discipline. The role of intercultural communication in international business.
Module 2. Culture and cultural diversity of the world and communication as a culturally-based process.
The concept of culture. Anthropological character of culture. Culture as a system. Main components of the system. Main characteristics of the system of culture. Reality and traditions. Fluctuations and bifurcations in the system of culture. Terms "communication", "mutual neediness", „communication process”. Forms of communication: verbal concept (dialogue, monologue), non-verbal and paraverbal communication. Basic units of verbal communication. Intercultural peculiarities of nonverbal communication. Main forms of non-verbal communication: kinesics, body language, takesics, sensorics, proxemics, chronemics. Paraverbal communication and its main components. Ethno-cultural characteristics of nonverbal behavior.
Module 3. Intercultural Communication - kind of cultural communication.
Key terms of intercultural communication. Intercultural communication: structure and types; complex and procedural character of communication; basic concepts of communication; characteristics of communication: contextuality, dynamic, symbolic; relevance of cross-cultural communication; the russian and the foreign intercultural communication study schools; Pragmatic aspect of intercultural communication. Significance and danger of intercultural communication.
Module 4. Problem of understanding in intercultural communication and development of culture.
Process of perception and factors influencing it. First impression factor. Superiority factor. Product attractiveness factor. Interpersonal relationship factor. Interpersonal attraction in intercultural communication. External factors of attraction; needs for affiliation; emotional state; spatial proximity. Internal factors of attraction: Physical attractiveness; communication style; similarity; personal attitude to a partner. Attribution in intercultural communication. Attribution in the eyes of Fritz Higuera and Harold Kelly (terms - consistency, stability, difference). Intercultural conflicts and ways of their overcoming. Attribution error: Fundamental attribution error; illusory correlations error; false-consensus effect; motivational attribution error. Concept of culture shock and its symptoms. Mechanism of development of "culture shock". Factors influencing culture shock.
Module 5. Mutual understanding among cultures in international business.
Classification of tourism enterprises through the lens of culture: monolithic organizations; pluralistic organizations; multicultural organizations. Benefits of multiculturalism: cost reduction; resource acquisition; advantage in the market; creativity; effective problem solving; organizational flexibility. Corporate culture. Correlation of national and corporate cultures. Compliance of corporate culture to mentality of the United States and Japan. Models of corporate cultures. Cultural conditionality of effective leadership. Cultural conditionality of the leadership process: integrative model. Model management in international firms. Advantages and disadvantages of different management approaches.
Module 6. Training of employees to successful activity within another national culture and effective intercultural communication.
Synergistic skills. Evaluating personal selection. Preparation to work within another culture. Practical methods: General introduction to the culture of the target country; Language training;. Professional orientation. Control activities. Return program.
Application deadlines for incoming students:
Autumn semester or full academic year: 15 April for nomination, 1 May application of the documents
Spring semester: 15 October for nomination, 1 November application of the documents
Necessary documents to apply for exchange at UMTE:
In Russia academic year starts on 1 September and ends on 30 June (Autumn semester - 1 September – end of January, Spring semester – beginning of February – 30 June). Please note that the beginning and finishing dates may vary depending on the degree program. It is recommended to arrive 1 week prior the beginning of studies. Check the exact semester dates with the International Office.
There is no tuition fee for exchange students in case of a cooperation agreement between the universities.
Language of instruction:
English (and Russian). UMTE does not require an English/Russian Language Proficiency test from the students, i.e. they do not have to submit a TOEFL, IELTS etc. score to be admitted to UMTE. However, the students should have a good command of English (and Russian) to be able to successfully complete their studies at UMTE.
Incoming exchange students will have personal student tutors (“BUDDY program”) who will help them to adapt to the Russian culture and studies at UMTE.